Thank you for your interest in advertising with The Santa Clara, Santa Clara University's weekly undergraduate newspaper. Please read below to find out more information on our rates and advertising policies. Contact the ad department at advertising@thesantaclara.com or at (408) 554-4445 for more information.
Print (display) advertising
Rates and pricing
2009/2010 Academic Year Display Rates
(June 1, 2009 ? June 1, 2010)
Our standard ad sizes and their prices:
| Size | 24X | 12X | 6X | 1X | 24X | 12X | 6X | 1X |
| Full Page 5 cols. x 16 in. 10 in. x 16 in. |
$350 | $400 | $450 | $500 | $770 | $880 | $990 | $1100 |
| 1/2 Page 5 cols. x 8 in. 10 in. x 8 in. |
$210 | $240 | $270 | $300 | $350 | $400 | $450 | $500 |
| 1/4 Page 3 cols. x 8 in. 5.96 in. x 8 in. |
$157 | $180 | $202 | $225 | $262 | $300 | $337 | $375 |
| 1/8 Page 2 cols. x 5 in. 3.9 in. x 5 in. |
$105 | $120 | $135 | $150 | $175 | $200 | $225 | $250 |
| Business Card 2 cols. x 3 in. 3.9 in. x 3 in. |
$35 | $40 | $45 | $50 | $45 | $52 | $58 | $65 |
- Full-color (CMYK) may be added for a 75% surcharge.
- Discounts of 10-20% are available for clients who place 4+ more ads. Please e-mail advertising@thesantaclara.com for more information.
- The Santa Clara does not currently offer classified advertising.
Schedule
The Santa Clara is published weekly on Thursdays throughout the academic year except during holidays and examination periods.
Deadlines
- All spaces for advertising must be reserved by the Friday before publication. This includes ads designed by The Santa Clara.
- Ad material is due by the Monday before publication.
Digital formatting
The Santa Clara only accepts digitally prepared ad material. Files used for display ads must either be 1) Illustrator format or 2) a PDF file with all fonts embedded (documents that contain unresolved errrors after the sumbission deadline will be assessed a $15 digital conversion fee). Documents from Microsoft Word, Publisher or other third-party programs will not be accepted.
Mechanical information
All display ads are measured width-wise in column inches and height-wise in standard inches. This is because each page in the paper is five columns across. The dimensions of a full page are 10.0 inches wide by 16 inches tall, or 5.0 column inches wide by 16 inches tall. The minimum ad size is 2 column inches by 3 standard inches.
Advertising production
| Spot changes (dates, words, minor additions) |
$12.00 |
| Digital conversion/size changes (any size change to a previously made ad, or digital file conversion for our presses) |
$15.00 |
| Full design | $50.00 |
Online advertising
The Santa Clara now offers online advertising to our clients. Our Web site, thesantaclara.com, receives more than 7,000 hits daily and more than 100,000 hits on average monthly.
Our three sizes and rates:
| Size | Weekly rate |
| Vertical banner (120 x 240 IMU) | $60 |
| Full (Horizontal) banner (468 x 60 IMU) | $70 |
| Square banner (300 x 250 IMU) | $100 |
Discounts available:
- 1-month term: 10%
- 3-month term: 20%
- 6-month term: 30%
Image/file types accepted
We currently accept two online ad formats. Shockwave Flash files are not accepted at this time.
- GIF (preferred)
- JPEG
Ads must be ready-made and sent to us, via e-mail, at the time of your insertion order.
Please read our policies, listed below, and contact an ad representative at advertising@thesantaclara.com or at (408) 554-4445 for more information.
Publication Dates/ Production Calendar
TSC 2009-2010 academic yearFall
9/24
10/1
10/8
10/15
10/22
10/29
11/5
11/12
Winter
1/7
1/14
1/21
1/28
2/4
2/11
2/18
2/25
Spring
4/1
4/8
4/15
4/22
4/29
5/6
5/13
5/20
Our policies
Tradition and ethics
The Santa Clara will not publish ads which intend to incite violence, are obscene or libelous, or cast aspirations on groups or individuals because of race, sex, sexual preference, age, religion, national origin or physical disability.
Layout
Positioning of ads is determined by The Santa Clara. Exact placement may be available upon request, but is subject to approval by The Santa Clara.
Payment
Payment is due within 30 days of invoice date, not publication. Customers who choose to buy ads in bulk for an academic quarter, year or any other arrangement must prepay for all upcoming ads. Invoices are mailed within one week of your insertion order. The Santa Clara reserves the right to assess late-payment fees for delinquent accounts.
The Santa Clara accepts check or money order for payment. (University departments and organizations must pay using an expense transfer form, which will be included with your invoice.) We do not accept credit cards or cash.
Contracts
The Santa Clara will be liable to the advertiser only up to the cost of the advertisement for any mistakes made in printing, distribution, artwork, etc. of an advertisement. The Santa Clara shall be liable to the advertiser only to the extent that the error materially interfered with the purpose of the advertiser placing the ad. The policy is applicable to all advertisements.
