Thank you for your interest in advertising with The Santa Clara, Santa Clara University's weekly undergraduate newspaper. Please read below to find out more information on our rates and advertising policies. Contact the ad department at advertising@thesantaclara.com or at (408) 554-4445 for more information.
Print (display) advertising
Rates and pricing
| Size | 24X | 12X | 6X | 1X | 24X | 12X | 6X | 1X |
| Full Page 5 cols. x 16 in. 10 in. x 16 in. |
$400 | $450 | $500 | $600 | $925 | $1060 | $1190 | $1320 |
| 1/2 Page 5 cols. x 8 in. 10 in. x 8 in. |
$250 | $300 | $325 | $400 | $420 | $480 | $540 | $600 |
| 1/4 Page 3 cols. x 8 in. 5.96 in. x 8 in. |
$175 | $200 | $225 | $250 | $315 | $360 | $400 | $450 |
| 1/8 Page 2 cols. x 5 in. 3.9 in. x 5 in. |
$115 | $135 | $150 | $200 | $210 | $240 | $270 | $300 |
| Business Card 2 cols. x 3 in. 3.9 in. x 3 in. |
$40 | $44 | $50 | $55 | $55 | $65 | $70 | $80 |
- Add 10 percent for color ads.
- The Santa Clara will provide color ad placement when possible. The Santa Clara does not guarantee color ad placement mkochar22@gmail.com for more information.
- The Santa Clara does not currently offer classified advertising.
The Santa Clara is published weekly on Thursdays throughout the academic year except during holidays and examination periods. All spaces for advertising must be reserved by the Friday before publication. This includes ads designed by The Santa Clara. Ad material is due by the Monday before publication.
The Santa Clara only accepts digitally prepared ad material. Files used for display ads must either be 1) Illustrator format or 2) a PDF file with all fonts embedded (documents that contain unresolved errrors after the sumbission deadline will be assessed a $15 digital conversion fee). Documents from Microsoft Word, Publisher or other third-party programs will not be accepted.
All display ads are measured width-wise in column inches and height-wise in standard inches. This is because each page in the paper is five columns across. The dimensions of a full page are 10.0 inches wide by 16 inches tall, or 5.0 column inches wide by 16 inches tall. The minimum ad size is 2 column inches by 3 standard inches.
Advertising production
| Spot changes (dates, words, minor additions) |
$12.00 |
| Digital conversion/size changes (any size change to a previously made ad, or digital file conversion for our presses) |
$15.00 |
| Full design | $50.00 |
Online advertising
The Santa Clara now offers online advertising to our clients. Our Web site, thesantaclara.com, receives more than 7,000 hits daily and more than 100,000 hits on average monthly. We currently accept two online ad formats, GIF and JPEG. Shockwave Flash files are not accepted at this time. Ads must be ready-made and sent to us, via e-mail, at the time of your insertion order.
Our three sizes and rates:
| Size | Weekly rate |
| Vertical banner (120 x 240 IMU) | $60 |
| Full (Horizontal) banner (468 x 60 IMU) | $70 |
| Square banner (300 x 250 IMU) | $100 |
Discounts available: 1-month term: 10% 3-month term: 20% 6-month term: 30%
Our policies
Tradition and ethics
The Santa Clara will not publish ads which intend to incite violence, are obscene or libelous, or cast aspirations on groups or individuals because of race, sex, sexual preference, age, religion, national origin or physical disability.
Layout
Positioning of ads is determined by The Santa Clara. Exact placement may be available upon request, but is subject to approval by The Santa Clara.
Payment
Payment in advance is required of all advertisers unless credit is approved by publisher. Accounts are due and payable upon billing and become past due on the 10th day following statement date. A service charge of 1.5 percent per month will be assessed on overdue balances, 50 cents minimum. All bulk advertising buys must be pre-paid. The Santa Clara reserves the right to assess late-payment fees for delinquent accounts.
The Santa Clara accepts check or money order only. Credit cards are not accepted. (University departments and organizations must pay using an expense transfer form, which will be included with your invoice.)
I/We agree that should it become necessary for The Santa Clara to institute legal proceedings for the collection of any balance due under this account, I/We agree to pay reasonable attorney's fees to be fixed by the court, and all costs to suit.
There is no charge for basic typesetting and layout.
Please read our policies/conditions, listed below, and contact an ad representative at mkochar22@gmail.com or at (408)554-4445 for more information.
Conditions
As used in this section the term “publisher” shall refer to The Santa Clara. The publisher reserves the right to edit, alter, omit, or refuse any advertising submitted for publication and to insert the word “Advertisement” where deemed appropriate.
The Santa Clara accepts no liability for its failure, for any cause, to insert an advertisement. Liability for any error appearing in an advertisement is limited to the cost of the space actually occupied. No allowance, however, will be granted for an error that does not materially affect the value of the advertisement. To qualify for an adjustment, any error must be reported within 15 days of publication date. Credit for errors is limited to first insertion.
Drawings, artwork and articles for reproduction are accepted only at advertiser’s risk and should be clearly marked to facilitate return.
Advertisements are accepted upon the representation that the advertiser and/or its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold publisher harmless against any expenses and/or loss by reason of any claims arising out of publication.
Publisher is not liable for delays in delivery and/or nondelivery in the event of an Act of God, action by any government entity, fire, flood, earthquake, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.
Publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and which advertising was published.
The Santa Clara reserves the right to revise its advertising rates at any time. Announcement of an increase shall be made four weeks in advance to contract advertisers. Conditions other than rates are subject to change by publisher without notice.
All advertising orders are accepted subject to other provisions, terms, and rates of our current rate card. Advertisers failing to meet contract requirements for frequency or number of inches will be re-billed at a higher rate corresponding to the actual amount of space used at the earned frequency or bulk rate.
No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher. Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions which conflict with provisions of the rate card.
No verbal agreement altering the rates and/or terms of this rate card shall be recognized.
Ethical Guidelines
The Santa Clara will not publish advertising deemed to incite violence or cast aspirations on groups or individuals because of race, sex, sexual orientation, age, religion, national origin or physical disability.
Deadline
Sunday at 9 p.m. for space reservation and artwork. Earlier deadlines apply for some holidays and special issues.
Premium Placement
Fifteen percent will be added to the ad cost for Premium Page Placement.The Santa Clara will make every effort to comply with reasonable placement requests when possible but no placement is guaranteed.
Publication Schedule
The Santa Clara is a weekly newspaper published 24 times during the academic year. The paper is published on Thursdays. There is no publication during exam periods, academic holidays, and summer breaks.
Digital Formatting
The Santa Claraonly accepts digitally prepared ad material. Files used for display ads must either be 1) a high-quality JPEG image or 2) a PDF file with all fonts embedded. Documents from Microsoft Word, Publisher or other third-party programs will not be accepted.
Mechanical Information
All display ads are measured width-wise in column inches and height-wise in standard inches. This is because each page in the paper is five columns across. The dimensions of a full page are 10.0 inches wide by 16 inches tall, or 5.0 column inches wide by 16 inches tall. The minimum ad size is 2 column inches by 3 standard inches.
Mechanical Information
All display ads are measured width-wise in column inches and height-wise in standard inches. This is because each page in the paper is five columns across. The dimensions of a full page are 10.0 inches wide by 16 inches tall, or 5.0 column inches wide by 16 inches tall. The minimum ad size is 2 column inches by 3 standard inches.
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